Real-world marketing execution backed by data, collaboration, and creative strategy.

In today’s fast-moving digital space, strategy is everything. I’ve spent the last decade building and executing multi-channel marketing campaigns designed to increase visibility, boost revenue, and grow loyal customer bases. My work spans luxury goods, B2B tech, and lifestyle brands—united by a focus on thoughtful, audience-centered strategy with measurable ROI.

🚀 Driving Campaign Performance at DFX

Integrated marketing leadership in the AV & tech sector

At DFX, I was hired to lead a shift from ad hoc marketing to a results-driven system that supported both the sales team and long-term brand goals.

Highlights:

• Developed a monthly digital marketing framework, including CRM, paid social, email, and web content

• Aligned sales, creative, and operations under one shared strategy

• Directed high-volume content production with built-in reporting and testing

🎸 Band Merch Campaigns with Forward Merch

Tour-focused marketing built around artist merchandise and fan engagement

At Forward Merch, my role centered on building and executing time-sensitive campaigns tied to merch drops, artist launches, and national tours. Every campaign had to balance speed, coordination, and creativity—reaching fans in real time while staying aligned with artist branding and ecommerce goals.

What I Did:

• Designed seasonal marketing calendars based on artist schedules, release timelines, and buying patterns

• Developed email promotions and campaign landing pages with rapid A/B testing cycles

• Coordinated with product, design, and sales teams to ensure cohesive and timely rollouts

• Translated artist identity into fan-facing marketing assets that drove clicks and conversions

🧩 Building Campaign Foundations

In every role, my focus has been to bridge vision with execution. Whether launching a new product line or improving evergreen engagement, I build campaigns that scale—and deliver.