Behind every successful campaign is a process. Over the years, I’ve built and managed CRM workflows, email marketing campaigns, and web infrastructure designed to support audience growth, retention, and sales. My approach blends creative storytelling with operational clarity, ensuring that every touchpoint feels personal while delivering measurable results.

Whether I’m refining segmentation logic, writing a high-converting subject line, or auditing a landing page for UX flaws, I focus on making digital systems work harder—and smarter—for the brand.

📬 Lifecycle Email Strategy at DFX

Building customer journeys that convert and retain

At DFX, I led email marketing from the ground up. My goal was to design a system that supported both first-time visitors and long-term B2B clients, using segmentation, automation, and campaign planning to deliver the right message at the right time.

What I Did:

• Developed lifecycle email journeys using HubSpot

• Wrote and designed monthly promotional emails, newsletters, and triggered campaigns

• Implemented A/B testing across subject lines, send times, and CTA structure

• Created reusable content templates to streamline production and maintain brand voice

🤖 CRM Integration, Automation & Certification-Driven Strategy

Streamlining lead management and follow-up through smart backend workflows

In every role where CRM played a part, I’ve focused on creating systems that reduce friction for both the brand and the customer. From building journeys and tagging systems to managing re-engagement campaigns, I’ve designed backend flows that deliver personalized outreach at scale.

My approach is informed by hands-on experience and formal training. I hold HubSpot certifications in Content Marketing, Social Media, and Inbound Marketing, which guide my strategy around messaging, timing, segmentation, and automation in real-world CRM systems.

Tools & Platforms Used:

• HubSpot (Certified in Content Marketing, Social Media, and Inbound Marketing)

• Mailchimp

• Zendesk CRM

• Squarespace & WordPress (with form and lead tracking integrations)